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Jack Trout on Strategy
Jack Trout
Competition is brutal and companies aren't just fighting to win, they are fighting to survive. Business people in various industries are looking for strategies to capture mindshare and conquer markets. This book presents a survival strategy that is about perceptions, competition, specialization, simplicity, leadership, and reality.
144 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 16, 2004 |
| ISBN13 | 9780071437943 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 144 |
| Dimensions | 135 × 201 × 20 mm · 331 g |
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