Marketing Management: A Strategic, Decision-Making Approach - John Mullins - Books - McGraw-Hill Education - Europe - 9780071111690 - March 16, 2004
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John Mullins
Marketing Management: A Strategic, Decision-Making Approach 5th edition

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Concentrates on strategic decision making and emphasises on description of marketing phenomena than on the strategic and tactical marketing decisions. This book provides real-world, global perspectives from the author team's entrepreneurial, marketing management, and consulting experience.

640 pages, col. Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 16, 2004
ISBN13 9780071111690
Publishers McGraw-Hill Education - Europe
Pages 640
Dimensions 203 × 229 × 21 mm   ·   925 g

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