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Value-Based Marketing
Dhruv Grewal
Applies the marketing concept. The motto, "Marketing Creates Value" permeates this text and stresses values, ethics, entrepreneurship, assessment and global topics.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 1, 2007 |
| ISBN13 | 9780071109055 |
| Publishers | McGraw-Hill Education - Europe |
| Dimensions | 210 × 261 × 27 mm · 1.33 kg |
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