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![Cover for Margaret A. Morrison · Using Qualitative Research in Advertising: Strategies, Techniques, and Applications (Paperback Book) [2 Revised edition] (2011)](https://imusic.b-cdn.net/images/item/original/240/9781412987240.jpg?margaret-a-morrison-2011-using-qualitative-research-in-advertising-strategies-techniques-and-applications-paperback-book&class=scaled&v=1616430725)