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Releases by Jochen Wirtz

Cover for Jochen Wirtz · Rules Of The Service Game (Hardcover Book) (2027)

Rules Of The Service Game (2027)

Release January 31, 2027

Cover for Jochen Wirtz · Essentials of Services Marketing (Paperback Book) (2022)

Essentials of Services Marketing (2022)

Cover for Jochen Wirtz · Essentials of Services Marketing, Global Edition (Paperback Book) (2017)

Essentials of Services Marketing... (2017)

Cover for Jochen Wirtz · Services Marketing: People, Technology, Strategy (7th Edition) (Hardcover Book) (2014)

Services Marketing: People, Tech... (2014)