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![Cover for Alena Kusa · Retail Marketing Communication and the Consumer Behaviour of Selected Generations (Hardcover Book) [New edition] (2022)](https://imusic.b-cdn.net/images/item/original/557/9781800798557.jpg?alena-kusa-2022-retail-marketing-communication-and-the-consumer-behaviour-of-selected-generations-hardcover-book&class=scaled&v=1710597693)