Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms - Thomas Rudolph - Books - De Gruyter - 9783110553895 - June 26, 2017
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Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms

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In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 26, 2017
ISBN13 9783110553895
Publishers De Gruyter
Pages 84
Dimensions 150 × 220 × 10 mm   ·   333 g
Language German  

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