Persuasive Signs: The Semiotics of Advertising - Approaches to Applied Semiotics [AAS] - Ron Beasley - Books - De Gruyter - 9783110173406 - October 9, 2002
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Ron Beasley
Persuasive Signs: The Semiotics of Advertising - Approaches to Applied Semiotics [AAS]

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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.

204 pages, 6 black & white illustrations, 6 schw.-w. Abb., Num. tab.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 9, 2002
ISBN13 9783110173406
Publishers De Gruyter
Pages 204
Dimensions 161 × 234 × 17 mm   ·   428 g
Language German  

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