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Gastronomy, Tourism And The Media Clare Lade-Warwick Frost-Paul Strickland-Kim Willi
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Gastronomy, Tourism And The Media
Clare Lade-Warwick Frost-Paul Strickland-Kim Willi
This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.
508 pages
| Media | Books Book |
| Released | July 27, 2016 |
| ISBN13 | 9781845415747 |
| Publishers | Channel View Publications Ltd |
| Pages | 244 |
| Dimensions | 243 × 161 × 21 mm · 556 g |
| Language | English |
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