Research Perspectives on Social Media Influencers and Brand Communication - Brandi Watkins - Books - Bloomsbury Publishing Plc - 9781793613639 - August 18, 2022
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Brandi Watkins
Research Perspectives on Social Media Influencers and Brand Communication

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This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.

208 pages, Illustrations, unspecified; Tables; Halftones, Black & White including Black & White Phot

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 18, 2022
ISBN13 9781793613639
Publishers Bloomsbury Publishing Plc
Pages 208
Dimensions 152 × 228 × 14 mm   ·   312 g
Language English  
Editor Watkins, Brandi

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