Exploring the Power of Electronic Word-of-Mouth in the Services Industry - Hans Ruediger Kaufmann-Sandra Maria Correia Lourei - Books - IGI Global - 9781522585763 - July 26, 2019
In case cover and title do not match, the title is correct

Hans Ruediger Kaufmann-Sandra Maria Correia Lourei
Exploring the Power of Electronic Word-of-Mouth in the Services Industry

Price
NZ$ 459.50
excl. VAT

Ordered from remote warehouse

Expected delivery Oct 2 - 14
Get notified about new Hans Ruediger Kaufmann-Sandra Maria Correia Lourei releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academics, researchers, IT developers, marketers, managers, media specialists, and professionals.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 26, 2019
ISBN13 9781522585763
Publishers IGI Global
Pages 463
Dimensions 216 × 279 × 29 mm   ·   1.13 kg
Language English  
Editor Kaufmann, Hans Ruediger
Editor Loureiro, Sandra Maria Correia

More from the same publisher

See all of Hans Ruediger Kaufmann-Sandra Maria Correia Lourei