Marketing 2016 - O. C. Ferrell-William Pride - Books - Cengage Learning, Inc - 9781285858340 - January 8, 2015
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O. C. Ferrell-William Pride
Marketing 2016 18th edition

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Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment.

720 pages

Media Books     Book
Released January 8, 2015
ISBN13 9781285858340
Publishers Cengage Learning, Inc
Pages 720
Dimensions 218 × 277 × 27 mm   ·   1.62 kg
Language English  

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