Making Marketing Happen - Smith, Brian D. (Pragmedic Limited and Hertfordshire University, UK.) - Books - Taylor & Francis Ltd - 9781138441248 - December 13, 2021
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Smith, Brian D. (Pragmedic Limited and Hertfordshire University, UK.)
Making Marketing Happen

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Argues that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. This book explains how companies can construct the right hybrid strategy making process for their situation.

394 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 13, 2021
ISBN13 9781138441248
Publishers Taylor & Francis Ltd
Pages 394
Dimensions 150 × 220 × 20 mm   ·   890 g

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