Creating Powerful Brands - De Chernatony, Leslie (Universita Della Svizzera Italiana, Lugano, Switzerland, Honorary Professor at Aston University, Uk) - Books - Taylor & Francis Ltd - 9781138440906 - July 27, 2017
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De Chernatony, Leslie (Universita Della Svizzera Italiana, Lugano, Switzerland, Honorary Professor at Aston University, Uk)
Creating Powerful Brands 4th edition

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An introductory textbook for this crucial topic that is illustrated and is packed with over 50, real examples of influential marketing campaigns.

510 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 27, 2017
ISBN13 9781138440906
Publishers Taylor & Francis Ltd
Pages 510
Dimensions 241 × 198 × 38 mm   ·   1.48 kg
Language English  

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