Behavioral Economics For Dummies - Altman, Morris (Victoria University of Wellington; New Zealand; University of Saskatchewan, Canada) - Books - John Wiley & Sons Inc - 9781118085035 - March 27, 2012
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Altman, Morris (Victoria University of Wellington; New Zealand; University of Saskatchewan, Canada)
Behavioral Economics For Dummies

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A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational.

384 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 27, 2012
ISBN13 9781118085035
Publishers John Wiley & Sons Inc
Pages 384
Dimensions 188 × 233 × 21 mm   ·   700 g
Language English  

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