Rethinking Advertising As Paratextual Communication - Chris Hackley-Rungpaka A. Hackley - Books - Edward Elgar Publishing Ltd - 9781035312139 - January 3, 2023
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Chris Hackley-Rungpaka A. Hackley
Rethinking Advertising As Paratextual Communication

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Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.

160 pages

Media Books     Book
Released January 3, 2023
ISBN13 9781035312139
Publishers Edward Elgar Publishing Ltd
Pages 160
Dimensions 217 × 137 × 13 mm   ·   250 g   (Weight (estimated))

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