Sports Sponsorship and Branding: Global Perspectives and Emerging Trends - World Association for Sport Management Series - Ho Keat Leng-James J. Zhang - Books - Taylor & Francis Ltd - 9781032603902 - December 22, 2023
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Ho Keat Leng-James J. Zhang
Sports Sponsorship and Branding: Global Perspectives and Emerging Trends - World Association for Sport Management Series

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This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.

350 pages, 35 Tables, black and white; 9 Line drawings, black and white; 9 Illustrations, black and

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 22, 2023
ISBN13 9781032603902
Publishers Taylor & Francis Ltd
Pages 317
Dimensions 150 × 220 × 20 mm   ·   580 g
Language English  
Editor Leng, Ho Keat (Nanyang Technological University, Singapore)
Editor Zhang, James J. (University of Georgia, USA)

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