Making Marketing Happen - Smith, Brian D. (Pragmedic Limited and Hertfordshire University, UK.) - Books - Taylor & Francis Ltd - 9780750662482 - June 21, 2005
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Smith, Brian D. (Pragmedic Limited and Hertfordshire University, UK.)
Making Marketing Happen 1st edition

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Making Marketing Happen is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both.

336 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 21, 2005
ISBN13 9780750662482
Publishers Taylor & Francis Ltd
Pages 396
Dimensions 246 × 192 × 24 mm   ·   776 g
Language English  

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