Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction - Routledge Research in Cultural and Media Studies - Lizzie Jackson-Michal Glowacki - Books - Taylor & Francis Ltd - 9780415843256 - September 26, 2013
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Lizzie Jackson-Michal Glowacki
Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction - Routledge Research in Cultural and Media Studies 1st edition

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This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices.

336 pages, 14 black & white tables, 19 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 26, 2013
ISBN13 9780415843256
Publishers Taylor & Francis Ltd
Pages 302
Dimensions 162 × 229 × 23 mm   ·   608 g
Language English  
Editor Glowacki, Michal (University of Warsaw, Poland)
Editor Jackson, Lizzie (Ravensbourne College of Design and Communication, UK)

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