Consuming Experience - - Books - Taylor & Francis Ltd - 9780415382441 - December 7, 2006
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Consuming Experience 1st edition

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Coving the ‘hot topic’ of the consumption experience in an accessible manner and from a unique industry perspective which is not used in any other book, this innovative account of consumption experience is written by European leaders in the field.

208 pages, 12 Line drawings, black and white; 16 Halftones, black and white; 3 Tables, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 7, 2006
ISBN13 9780415382441
Publishers Taylor & Francis Ltd
Pages 224
Dimensions 156 × 234 × 11 mm   ·   350 g
Language English  
Editor Caru, Antonella (University of Bocconi, Italy)
Editor Cova, Bernard (European School of Management, Paris, France)

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