Marketing in Latin America and the Caribbean: Contemporary Case Studies - Barney G. Pacheco-Joseann Knight-Fabrizio Noboa S. - Books - Taylor & Francis Ltd - 9780367609061 - March 18, 2022
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Barney G. Pacheco-Joseann Knight-Fabrizio Noboa S.
Marketing in Latin America and the Caribbean: Contemporary Case Studies

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Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean.

208 pages, 13 Line drawings, black and white; 34 Halftones, black and white; 32 Tables, black and wh

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 18, 2022
ISBN13 9780367609061
Publishers Taylor & Francis Ltd
Pages 206
Dimensions 246 × 174 × 16 mm   ·   420 g
Language English  
Editor Knight, Joseann (The Univ. of the West Indies, Barbados)
Editor Noboa S., Fabrizio (Univ. S. Francisco de Quito, Ecuador)
Editor Pacheco, Barney G. (The Univ. of the West Indies, Trinidad & Tobago)

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