Basic Marketing Research with Excel - Alvin Burns - Books - Pearson Education (US) - 9780135078228 - April 5, 2011
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Alvin Burns
Basic Marketing Research with Excel 3rd edition

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For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.

416 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 5, 2011
ISBN13 9780135078228
Publishers Pearson Education (US)
Pages 416
Dimensions 195 × 241 × 14 mm   ·   816 g
Language English  

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